What is Web 2.0?

INF506, Module 2, Online Learning Journal (OLJ) question:
What is Web 2.0?

It has been interesting to read through the second module. Doing so has allowed me to learn a bit about what Web 2.0 actually means.

Web 2.0 is certainly a term I have heard thrown about over the years, but I’d never given much thought to its actual meaning. If pressed, I would’ve probably called it a trendy new-age term for the internet of today and all it encompasses. So I’d be thinking of things like Facebook, YouTube, Instagram and so forth. What I see as the “modern face” of the web, what it is today. I’d have been right to say that too. Social networking sites such as these are all great representations of what Web 2.0 represents. However, this is not simply because they are the here and now. The module 2 readings have made me actually think a bit deeper, to scratch below the surface more.

McKinnon (2013) states that Web 2.0 are websites or web tools that allow for two-way communication between a website’s publisher and its users. Patrick Schwerdtfeger (2013, March 17) also notes Web 2.0’s basis in user generated content. He also reminds us that many Web 2.0 websites even allow for three-way communication, with users being able to communicate with other users also. Clearly Web 2.0 websites are not static. They provide a dynamic and interactive online environment.

The term “Web 2.0” first came into usage in 2004 when a series of web conferences were run under that title (Hosch, 2009). It was around the beginning of this new millennium that websites started to evolve from what we might now call Web 1.0, to Web 2.0 (McKinnon, 2013). Websites of the Web 1.0 era provided information in a much less interactive way. It was all about one-way communication, with website publishers providing information to users (Schwerdtfeger, 2013). Much like a book, you could read the published content and that was about it .

I’m glad I’ve been made to think more deeply about what Web 2.0 actually is. It’s not simply just about being modern, or a fancy term for the modern era of internet usage. It’s about the interactive nature of the web today. When another new dimension is added we may see the birth of Web 3.0. Who knows? Maybe this could be seen with the rise of new virtual reality technologies that seem to be emerging at a fast rate? All we can be sure about is that the web will remain ever evolving.


Hosch, W. L. (2009). Web 2.0. In Encyclopedia Britannica. Retrieved from https://www.britannica.com/topic/Web-20

McKinnon, L. H. K. (2013). The Teaching Librarian. Elsevier Science. Retrieved from http://www.ebrary.com.ezproxy.csu.edu.au

Schwerdtfeger, P. (2013, March 17). What is Web 2.0, What is social media, what comes next?? (video file). Retrieved from https://www.youtube.com/watch?v=iStkxcK6_vY

This entry was posted in INF506 - Social Networking for Information Professionals. Bookmark the permalink.

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